'So, Tim, what is it you do again?'

Heavens knows I stink at answering that question. But, next week, I’ll actually be interviewed on an hourlong internet radio program that is put on by the American Marketing Association.

Wednesday, May 21st from noon to 1:00 Central. You can listen to it on the Marketing News Radio site, you can read a bit of background about it on my data blog, or you can read an even more succinct plug than this post on the Bulldog Solutions blog.

The topic? Multi-dimensional lead scoring. One of the things I do is try to figure out ways to make marketers — particularly marketers at business-to-business (B2B) companies — be more effective when it comes to generating and qualifying leads that get passed to their sales organizations.

Riveting stuff, I tell ya’.